unwind your mind

It all began with the idea of creating an advertisement that would captivate college students, in finding a new place to feel they are not alone and could step away, for even just a little bit from studying / learning.

College students being the main audience, would get the chance of viewing the advertisement through social media, which is where most would view the piece, and it would reach towards audience of all ages, to have the opportunity to experience the park’s essence, art, the different cultures and voices that are showcased in the museums.

We wanted to convey the idea of coming to the park on weekends, after classes, to study, etc. Being a wonderful way to decompress from the stress of college. Encouraging good mental health practices, while providing passes to your favorite museums.