Tree Of Life
Hope
Mingei aims to inspire people to celebrate human creativity, as well as recognize and embrace their own creativity, in ways big or small. Through an inviting and always engaging look at a range in diversity of thoughtful design, careful crafting and passionately made objects around the world. The tree of life has many symbolic meaning such as, fertility and abundance.
Hope is the meaning I wanted to be present on the piece. People tend to lose hope during tough times and through moments in life that seem impossible to overcome and in seeing the good in things; I wanted the tree to express and remind people they are not alone, to keep going.
The client provided me with the idea of the tree of life, to tell a story. To design vector art for a 3D wooden sculpture for a
mini fundraising campaign. Created for the reopening of the museum.
This sculpture contained approximately 150 removable pieces, that would be gifted for each donation.
Deciding on three ornaments to represent each of the five categories being; mythical creatures, alebrijes, insects, nature
and universe. All coming together to spread hope.
The figures being a mix of inspiration that was inspired from the museum’s collection of artifacts, their usage of organic forms and research on the latino culture touch in art.
Mingei International Museum
Client / Team
Art director // Patricia Cue
Graphic Designer // Elizabeth Martinez
Exhibition Designer // Jerry Maloney
Internship, Concept, Donation, Reopening of museum,
Research on the purpose behind the project and the feeling being expressed for the audience.
SPRING 2021
moodboard
Color Palette
concept ideas of tree of life.
concept of ornaments.
tree versions
final tree
Three ornaments depicted in five categories
Categories being mythical creatures, alebrijes, insects, nature, and the universe.
Kept figures cohesive in detail, keeping a constant curvature in the form of the figure with repetitive circles and organic visual forms.
Created five fillers, they were repeated throughout the tree to bring more of a story and life to the piece.
The fillers were also a part of the tree, to be left as a representation of the ornaments that would
be donated.